Prime Concepts Detroit

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Rooted in Hospitality & Excellence Since 2012

Serving Metro Detroit & Beyond

Proudly Operating

Prime29 Steakhouse
NARA Sushi & Hibachi Steakhouse
Wabeek Country Club
Aurora Italiana
Café Aurora
Sexy Steak
Castle Hall
Stoli's Tavern
Café Jolie

Our brands

Every concept built with purpose, passion, and a standard worth standing behind.

Prime29 Steakhouse

West Bloomfield

Café Jolie

Coming Soon

NARA Sushi & Hibachi Steakhouse

West Bloomfield

Wabeek Country Club

Bloomfield Hills

Aurora Italiana

West Bloomfield & Commerce Township

Café Aurora

Commerce Township

Sexy Steak

Detroit

Castle Hall

Detroit

Stoli's Tavern

Coming Soon

People Over Product

The people behind every plate, every service, and every standard we set.

WE are Design

We are Culinary

We Are A Team

View Our Team
View Our Team
"Food, culture, people and landscape are inseparable."
— Anthony Bourdain
Chef & Storyteller

Careers

Join a team that takes hospitality personally.

At Prime Concepts Detroit, the standard is high because the people's standards behind it are. We're building something worth being part of — and we're looking for the kind of talent that shows up with intention.

Work With Us
Work With Us

Prime Concepts Detroit

1

Reservations

Find Reservations
Find Reservations

Bar seat for one, table for two, or a gathering for twelve. Reserve at any of our Metro Detroit restaurants.

2

Private Events

Book An Event
Book An Event
Corporate Events
Receptions
Wedding Ceremonies
Milestones
Reunions
Engagement Parties
Holiday Parties
Business Seminars

From corporate dinners to wedding receptions, our venues across Metro Detroit are built for it. Dedicated teams, full-service culinary and coordination, and attention-to-detail that makes the difference.

3

Catering

Order Catering
Order Catering
On-Site Catering
Drop-Off Catering
Custom Menus
Live Chef Service
Corporate
Weddings

Culinary excellence that's delivered or staffed on-site. From a full-service team for a corporate event or a custom drop-off menu for a private gathering, we build every catering order around what the occasion actually calls for.

4

Marketing

Research & Development
Brand Strategy
Visual Identity
Creative Production
Web & Technical
Media & Growth
Lifecycle & CRM
Event Production
Activations

In-house marketing across every concept. One passionate & dedicated team that lives inside the brands.

5

Recruiting

Work With Us
Work With Us
Front of House
Back of House
Management
Corporate
Culinary
Events

We invest in the people who take hospitality seriously from culinary and front of house to corporate and management.

6

Capital Management

Partner Investments
Real Estate
Revenue Management
Operational Financing
Accounting
Equity Management

Capital structure, revenue management, and real estate are managed in-house under Barbat Holdings. We work directly with partners and ownership groups to protect and grow what's been built.

Contact Us
Contact Us
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©2025

Year In Review

Showreel

Our Impact

Over a Decade of Excellence

Operational Statistics
400+
Employees
3.5 people
Average party size
21k+
Anniversaries celebrated
From the moment we walked in, we were greeted with so much kindness and respect. The atmosphere and the vibes are phenomenal, They treat you so nice and they’re so attentive, but not overpowering.
Tyesha B.
Google Review, Sexy Steak
"The food was outstanding—fresh, flavorful, and beautifully presented. Every dish we tried was packed with taste and clearly made with high-quality ingredients. The service was friendly, attentive, and made us feel genuinely welcomed from the moment we walked in."
Austin G.
Google Review, NARA Sushi & Hibachi Steakhouse
"From the moment we sat down, the entire experience was made to feel like we were having dinner with family. The food was not only incredible, but you could truly taste the care, passion, and heart put into every dish. It wasn’t just a meal, it was an experience."
Vasiliki M.
Google Review, Aurora Italiana

Last Year...

4
1
1
3
2
1
7
4
5
6
K

Dinner Plates Served

37
15
26
37
4
7
6
5
4
K

Individual Diners Served

3
7
6
5
4
3
9
4
5
6
7
8
9
K
2
3
4
5
6
7
K

Special Occasions Celebrated This Yeaar

Find a Table

RESERVATIONS

Prime29 Steakhouse
Aurora Italiana
NARA Sushi & Hibachi Steakhouse
Sexy Steak

Walk-ins are also welcomed when availability allows. Please contact the restaurant directly for the most up to date information regarding reservations + policies.

Walk-ins are also welcomed when availability allows. Please contact the restaurant directly for the most up to date information regarding reservations + policies.

Walk-ins are also welcomed when availability allows. Please contact the restaurant directly for the most up to date information regarding reservations + policies.

Walk-ins are also welcomed when availability allows. Please contact the restaurant directly for the most up to date information regarding reservations + policies.

FAQ

Frequently Asked Questions

Everything you might want to know—up front.

1
How do I make a reservation at a Prime Concepts Detroit restaurant?
Reservations can be made directly through our website or by calling the specific venue. We recommend reserving in advance, especially on weekends and holidays, to secure your preferred time and party size.
2
Does Prime Concepts Detroit's venues and restaurants offer private dining rooms for hosting events?
Yes. Each of our venues features private and semi-private dining spaces suitable for gatherings of all sizes — from intimate dinners for more than 6 to full venue buyouts for several hundred guests. Spaces are available for corporate events, birthday parties, rehearsal dinners, baby showers, holiday parties, and more.
3
Do you offer catering off-site?
Prime Concepts Detroit offers offsite catering, on-site catering and live catering services for your event and location.
4
How do I inquire about hosting a private event?
You can email or call any of our restaurants directly, speak to our events coordinator, or submit an inquiry form.
5
What is included when I book my private event at a Prime Concepts Detroit venue?
Private event packages typically include a dedicated event coordinator, exclusive use of your chosen space, a custom food and beverage menu, AV setup where available, and personalized décor coordination.
6
Does Prime Concepts Detroit offer gift cards?
Yes, gift cards are available for purchase in each venue. They make an ideal gift for birthdays, holidays, anniversaries, and corporate recognition.
7
Does Prime Concepts Detroit have live music or DJs?
Music programming and entertainment varies by venue. Many of our locations feature curated playlists, guest DJs, and live entertainment on select evenings. Check each venue's events calendar for the current schedule.
8
How do I apply for a position at Prime Concepts?
You can apply directly by sending your information to careers@primeconceptsdetroit.com.
9
How far in advance should I book my event or catering?
Depending on your event size and catering needs, it's recommended to book 30 days or more in advance. For larger events, 90 days or more may be suggested. Our event coordinator, can work with your budget and timeline accordingly.
10
How do I become a vendor or supplier for Prime Concepts properties?
Please contact our Director of Operations, Stolion Liti, at stoli@primeconceptsdetroit.com.
11
How do I submit a press inquiry or media request?
Please contact our Marketing Director, Rachel Malvich, at rachel@primeconceptsdetroit.com.
12
Does Prime Concepts Detroit work with media, influencers, or brand partners?
Yes, we welcome collaborations with media outlets, content creators, and aligned brands. Please reach out to our marketing team via the Contact page with your proposal or press inquiry.
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